Determine whether price (e.g., membership, trade, bundle pricing) or nonprice

Determine whether price (e.g., membership, trade, bundle pricing) or nonprice (e.g., advertising, coupons, giveaways) promotional activities would be more effective in attracting college students to athletic events. Provide the reasoning behind your argument. How should the FIU athletic department attempt to communicate with students with regard to attending athletic events?

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