Section 4. Summary & Recommendations (no more than 5 full content pages, excluding
graphs/tables)
Recommendations must reflect your industry and organizational analysis. Provide a set
of recommendations based on your analysis, especially the SWOT analysis. Your
recommendations must address the opportunities, threats, strengths and weaknesses of
your analysis. Prioritize the opportunities, threats, strengths, and weaknesses that you
identified. Address them in descending order in this section, addressing the most
important first and in the greatest detail. Recommendations should capitalize on
opportunities and strengths and minimize threats and weaknesses. Provide a
justification for each recommendation. In some cases, you may choose not to take
advantage of an industry opportunity. If this is the case, defend your decision.
Be certain your recommendations are reasonable (that the company could implement them)
and make fiscal sense. Discuss how your recommendations should be financed. You may
want to give a schedule (time frame) for implementation of your recommendations.
You need to provide a summary of SWOT analysis before you give detailed list of the
recommendations. Based on the above SWOT analysis, produce reasonable and justifiable
recommendations in this section. In your recommendations, comment about the organization’s
profit for future competitiveness and success. What does the organization have to do right to
succeed (organization’s Critical Success Factors)? What are the expected results in terms of
short- and long-term profitability and survival?
Additional Requirements
10 references are required for the entire paper, with at least 3 used in Sections 2, 3, & 4.
References CANNOT be more than 6 years old. Any credible references may be used including
reputable publications such as TIME, The Wall Street Journal, etc. Also included in this list are
reports such as the annual and quarterly reports for publicly traded companies. A good rule of
thumb is that if you can find it in the University Library (including online), it is probably fine.
AVOID promotional and marketing material.
