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Select any company in the luxury services field, and analyse its services marketing strategy
Promises made, how, to which segment (s), and why this/these segment(s).
How do you think the promises are kept (you can refer to the concept of the
Service Marketing Triangle for this).
Summarize the seven P approach this company is using: product (offering);
price; place; promotion; people; and processes.
How would to rate company’s service marketing strategy: bad, good, or
fabulous, and why.
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