Written business plan. This document should be no longer than 15 pages (including references). The business plan for product should follow the structure attached below. Will provide the concept and prototype for this product.
The written business plan will be graded using the following rubric:
Clarity and Structure
Understanding of issues and concepts
Integration of coursework
Quality and quantity of research
Integration of research
Use of critical analysis
Conclusions flow from analysis
Overall presentation, grammar
