Executive Summary
– this should include a summary of the problem/opportunity, your solution to it, how much it will
cost, how much new revenue it will generate, other benefits to the customer
Description of Organization
– this section should contain…name, profit or nonprofit, what do they do, what industry are they
in?
Overview of vision/mission
– if they don’t have them, develop ones for them. Should they be changed/improved?
What is the problem or opportunity?
Analysis
– put together the critical information you need to know before you make recommendations
– Internal (resources, capabilities, core competencies, competitive advantage etc.)
– External (macro environment, industry, competition, customer)
– Put it all together in a SWOT
– Value proposition (how your organization is uniquely qualified to address the
opportunity)
Target market description
– Who is the current target market, what other markets might they pursue?
Marketing Program
– this is where you describe, using the 4 p’s, your solution to the problem/opportunity
How you will implement your solution
– be sure to include how you will evaluate and control the implementation rollout
Business Case
– costs of solution and projected new revenues, other qualitative benefits to customer
Write a two-page expository essay in APA 7th edition format. The attached files contain the details of the essay. Please write in an active voice. First read
Write a two-page expository essay in APA 7th edition format. The attached files contain the details of the essay. Please write in an active voice. First read the PDF article titled, “Do Large-Scale Co