Explain how organisations position themselves strategically in

Question) AC 1.2) Explain how organisations position themselves strategically in competitive labour markets.

Assess how the organisation can position themselves to be the employer of choice in the future.

·        
explain the importance of positioning a company strategically in a competitive labour market

·        
key activities to ensuring a strategic position of the company are

1)     
Competitor Analysis

2)     
Organisation Positioning ” as employer of choice”

3)     
Employer Branding

 

·        
Main source Book: Human Resource Management: People and Organisations

edited by Stephen Taylor, Carol Woodhams

https://books.google.com.sa/books?id=rwjGDgAAQBAJ&pg=PA60&lpg=PA60&dq=%22competitor+analysis%22+%2B+%22organisation+positioning%22+%2B+%22employer+branding%22&source=bl&ots=tllMlF1BvD&sig=ACfU3U15o0ND3pZjODENJGP8Wlnx8v37fg&hl=en&sa=X&ved=2ahUKEwj6nfaJ9NzgAhUBZVAKHaKpCq4Q6AEwAHoECAIQAQ#v=onepage&q=%22competitor%20analysis%22%20%2B%20%22organisation%20positioning%22%20%2B%20%22employer%20branding%22&f=false

* Sources for employer branding:

·        
https://www.cipd.co.uk/knowledge/fundamentals/people/recruitment/brand-factsheet

·        
http://www.whatishumanresource.com/employer-brand

·        
https://www.talentlyft.com/en/blog/article/117/employer-branding-strategy-in-5-steps-infographic

·        
https://www.ere.net/9-steps-to-a-successful-employer-branding-strategy/

*Sources for employer of choice:

https://www.thebalancecareers.com/are-you-an-employer-of-choice-1918112

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