Objectives:
The objectives of this assignment are that you will be able to: Accurately describe the air cargo business models defined and used by Hong Kong International Airport and Singapore Changi Airport, two of the world’s most important air cargo hub airports. Examine in appropriate depth the main drivers of Hong Kong International Airport and Singapore Changi Airport air cargo hub’s business performance and strategic positioning. Investigate the factors influencing the running of the air cargo business and hub operations for Hong Kong International Airport and Singapore Changi Airport – proximity to air cargo shippers, airline networks, including freighter services, airport infrastructure and facilities (including air cargo terminals and dedicated freighter aircraft bays), airport costs, Hong Kong International Airport and Singapore Changi Airport air cargo marketing strategies, geographical location, government policies and regulations, intermodal transport services, international air freight forwarders using the airport’s cargo services, and the strength of the home economy. Identify and discuss the factors that have positively or negatively influenced Hong Kong International Airport and Singapore Changi Airport annual export and import air cargo volumes and traffic growth rates over the past ten years.
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