In this assignment you will analyze how marketers use sensation and perception principles to develop marketing strategies and how they influence consumers. Select a marketing stimulus (e.g., a print advertisement, an online banner or ad, a product package, a pricing change, a brand identity).
Analyze how it uses perception principles and research to attract (or distract) consumers’ attention and communicate with consumers. For example, color, contrast, size, novelty, or movement can be used in an ad to attract attention; or the shape of the packaging can be used to divert attention to its size. Evaluate the effectiveness of these strategies and make at least one additional recommendation.
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