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Please read the attached case about “Dove: leveraging a brand asset”, Discuss the following questions:
1. Why was Dove dormant for so long?
2. How does Dove brand image as well as product lines change over time? Be specific.
3. What’s the role of P&G Olay in building Dove’s brand equity into a $4 billion success?
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Section A Input Data EduCredit is the education loan division of a bank. It is considering a batch of applications for student loans repayable in one year. EduCredit charges each loan applicants an annual interest rate that depends on the band of their credit scores (A is the highest) Loan
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