RETAILER ANALYSIS – Final Paper Retailer: Sephora

  Prepare a paper about your retailer using the guidelines listed below. In researching and preparing your paper, you should use a minimum of 7 sources of information. Develop a reference list of your sources and appropriately reference them throughout the paper as you present information from them. Do not summarize information without giving credit […]

Assignment 1: Retailer Marketing Channels

Write a six to eight (6-8) page paper in which you: Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels. Identify the three (3) most influential channel participants for the retailer that you selected. Describe the role of marketing channels in the overall marketing strategy of the […]